"AI seems important, but what does it really do?"

"Should my business include AI to remain competitive?"

"How can my business build additional value with AI and Machine Learning?"

We help companies, CEOs and investors turn AI into profitable products.
From AI strategy to product delivery, due diligence and executive advisory, we help CEOs and investors make well-informed AI decisions which deliver value.

Book a free 30-minute strategy conversation.

How we work:

Discovery call → Strategy workshop → Roadmap → Implementation support → Executive coaching

Please get in touch if you are:
✅ A startup building AI products
✅ A scale-up needing an AI leader
✅ An investor evaluating AI companies
✅ An established company adopting AI

✅ An academic or private research institution looking for pathways to impact


What we deliver / Products and packages:

  • AI strategy day
  • AI due diligence
  • AI product review
  • Fractional Chief AI Officer
  • AI R&D or transformation project supervision
  • Executive AI workshop
  • Board-level advice

Book a free 30’ meeting to discuss your requirements and get a quote.

You can also call +44 79 03 828 017 for more information.

Why work with us?

We blend a deep technical understanding of AI with a solid experience in building products and creating business value with AI.

Dr. Sacha Krstulović

Managing Director

I am an AI & Machine Learning leader with 20+ years of experience building high-performing R&D teams and transforming innovation into scalable, real-world impact.
My career has been built around helping organisations turn advanced AI into commercial products.
I help organisations and investors turn AI potential into measurable business outcomes, through strategic direction, practical implementation and ethical governance.
As an IEEE Senior Member, PhD engineer and head of technology, I combine deep technical expertise with a focus on growth, creativity, and responsible innovation.

I’ve worked in the home automation, media, audio equipment, arts & entertainment and automotive sectors - AI is a generic technology with a repeatable playbook across diverse sectors.

What I do best:
* Shape and execute AI strategies that create lasting value
* Lead multi-disciplinary R&D organisations and innovation programs
* Translate complex technology into clear business and investment opportunities
* Advise executives and venture funds on AI readiness, IP, and governance.

Book a free 30' mutual introductions call now. I look forward to meeting you! 🫱🏻‍🫲🏽 😃

Complete bio:

Dr. Sacha Krstulović is an AI researcher who gradually became a manager of AI technology. Sacha got his PhD in 2001 from Lausanne's Swiss Polytechnic Federal Institute. After two post-docs, one at the INRIA in France on biometric voice recognition and one in Germany at the DFKI on expressive text-to-speech synthesis, in 2007 he joined Toshiba as a research engineer. Later, he moved to Nuance, then provider of speech services for the iPhone, to work on voicemail-to-text transcription as a senior research engineer. In 2012 he joined startup Audio Analytic as employee number 4, for what became 9 years of history that led to Audio Analytic's acquisition by Meta. At Audio Analytic, Sacha was in charge of building and inventing general sound event recognition technology from the ground up (e.g. glass break sounds, dog barks, baby cries etc.), recruiting the necessary teams and participating in strategic market development decisions from the angle of technical feasibility and development costs. In 2022, he joined mutinational and multi-million dollar company Music Tribe as Head of AI Research, where he formed a 14 staff R&D team and developed the company's strategy in AI for music processing across a portfolio of 10 company brands. Following the dissolution of Music Tribe's research division, he joined Canopy as Head of AI Engineering in 2023, to strategise and improve an AI-based security product for the automotive sector, based on a computer vision and radar hardware platform.

Sacha's knowledge therefore spans a deep technical understanding of AI technology across different applications and different modalities, as well as the team management, product development and business strategic aspects which support AI-based products.

Today, he is passionate about sharing his knowledge and contributing it back to businesses who seek to understand the modern AI landscape beyond media-induced myths. By bringing AI back to practical grounds, Sacha helps businesses to succeed in building value with AI.

Book a free 30' mutual introductions call now. I look forward to meeting you! 🫱🏻‍🫲🏽 😃

Get in Touch for more information:

Mobile: +44 (0)79 03 828 017

 
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